In other words: it is a surefire winner.
For Apple’s latest handset to not shift by the bucketload, Tim Cook would have had to have pledged allegiance to ISIS while unveiling it two weeks ago. The iPhone 6 was the world’s best-selling smartphone. As was the iPhone 5s.
So why innovate with the 6s? Apple doesn’t need to push smartphone tech forwards to make an obscene amount of money.
And yet Apple claims it has innovated, adding 3D Touch, a new 12-megapixel camera and the faster than ever A9 processor to what is already a supremely capable phone. With the iPhone 6s, Jony Ive and co say they’ve finessed every aspect of an already great product. Not sat on their laurels or chased the bandwagon in a never-ending specs war.
On first glance, the 6s looks near-on identical to its predecessor. On every glance, in fact, little seems to have changed from the iPhone 6. Even when you get right up close and even inside its svelte aluminium casing you’ll find a screen with the same resolution and as little as 16GB internal storage.
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